The importance of custom logo branded wine glassware is often overlooked as part of a functioning winery or tasting room. Often, for one reason or another, custom branded corkscrews, POS items like stoppers or foil cutters, and custom branded wine totes take precedence over custom branded wine glassware.
In my personal experience, only about 20% of wineries I’ve visited have featured glassware with their custom logo engraved or printed.
The importance of branded glassware in a winery or tasting room environment cannot be overstated. During a tasting the glassware becomes the 2nd most connected aspect to the customer – after the wine itself. By branding glassware wineries and tasting rooms take advantage of hundreds of brand impressions throughout a tasting. Customers repeatedly look at their own wine glass and those around them.
This repetition of brand impressions drives home the professionality of the brand while simultaneously engaging the customer in the experience and connecting the wine being tasted to the brand itself. This physical to mental connection is lasting and results in a longer pathway of potential sales past the momentary tasting room experience.
The usage of custom branded wine glassware also furthers the customer’s desire to purchase said wine accessories – often adding up to larger POS sales of overall wine accessories – like the aforementioned corkscrews, foil cutters, stoppers, etc. in addition to increasing the overall wine sales at the end of the tasting. This is of course only relevant if POS sales and a gift shop are part of the winery experience.
Ultimately, when a customer begins a tasting, a non-branded wine glass creates a familiar experience that is undistinguished from other tastings. By instead usurping the trend of blank glassware, and investing in custom branded glassware, wineries can differentiate themselves and create meaningful guest experiences that translate to increased ROI and wine sales.
At wine-n-gear we carry our own in-house line of crystal glassware, made of Krysta, European quality crystal with a transparency index equating to 98.5 greater purity and transparency. This allows our wine glasses to maintain brilliance for more than 2,000 industrial dishwasher cycles. We also carry Riedel brand glasses and more cost-effective traditional non-crystal glasses. Our glassware can be found here. And you can inquire here for more information.
We carry Red Wine, White Wine, Champagne Flutes, and Stemless Wine Glasses.
Any questions, mock up requests, sample requests, or pricing inquiries can be sent through our contact form here.
And browse all our Glassware – including Acrylic and Silicone Glassware – here.
Cheers for now!
Arthur @ wine-n-gear